♪ this week on "our world with black enterprise," he's a host

of one of the hottest shows in radio. plus, a pair of experts sheds light on why some missing children get the media's attenti attention. and we look at an olympic medal winner who makes the world safer ♪ ♪ ♪ let's go [ crowd cheering ♪ it's now or never ♪ whoa oh oh oh ♪ oh oh oh ♪ let's go [ thump [ crowd cheering ♪ [ can opening [ ahhh ♪

[ ahhh (car horn) paying with your smartphone instead of cash... (phone rings) that's a step forward. with chase quickpay, you can send money directly to anyone's checking account. i guess he's a kicker... again, again! oh, no you don't! take a step forward and chase what matters.

and be shown. on the radio. give it to me, give it to me, give it to me. come on! welcome back to "our world with black enterprise." i'm here with the hardest working man in radio and business, period. michael bayh, how is it going? i got this book as a promo copy in the office. it got passed from my hands, to the secretary's hands. everybody is reading "maintenance man 2" and talk to me about it, why it's so hot. >> i need to be inspired and not only that i was working my butt off trying to get the radio show off the ground. i had been on tv one since then and i think as the political situation that we find ourselves in, since obama got elected, i found myself more politically active. i found something else to do

other than here's a male escort and we talked about that -- >> a little more james bond than the first book. >> that was the idea. i was a fan of james bond, born identity and shaft. there's no characters out there like that, so i wanted to create that kind of character and that kind of energy and that kind of sexiness. >> the book reflects who you are. the book is sex, politics, relationships, that's you. >> yeah. that's what it does. in order to write well, let me say this to anybody who's serious about writing -- you have to expose yourself. that's why people don't write well, they're hiding behind the character. i put my character and the personality up front. this all started believe it or not, the book business started with my inspiration from terry mcmillan. >> wow. >> shout out to terry mcmillan, you're my inspiration for writing more than anyone else was. one of the things that everybody knows you talk about is relationship. how did you get so invested in the male and female relationships? >> you think how can you have a conversation without talking

about relationships. i said this yesterday, if you're being cheated on, cheating is cheating. dl is dl. we talk about it, everybody is up in arms. what's the problem? get a picture. it's serious for the man who got cheated on. >> that's true. >> we'll talk about that later. >> you love the romantic relationships especially. >> people love you because you tell them what to do in their relationship with their significant others. >> i love to get deep into what women really want, what women feel and also men's insecurities because we have a lot of insecurities when it comes to revealing our emotion which is why i wrote the first novel. >> so if people were to get one piece of advice from your body of work around relationships, it would be find what works for you. >> be honest. honesty is hard. you get turned down a lot when you're honest. >> do you get turned down a lot? >> no, no. i'll tell you why, because i always knew how to be a friend

to women. i always liked to make women laugh. always liked to -- you know, i always enjoy women's company. i don't think a lot of men genuinely know how to appreciate being around a woman without there be something involved to get. i have always enjoyed the enenenenenenenenenenenenenenene@ becoming friends -- >> you learn a lot. you avoid a lot of relationships you don't want. let me say this to everybody, the one thing that happens as you get older you learn what you don't want. once you mastered that, what you do want becomes easier. >> in addition to relationships, another thing that's big for you in the last five years has been politics. you have always been politically engaged. >> it transformed me. sometimes you have to step into your responsibility. and when that happened i felt a sense of responsibility. i had to do something. how can you not do something when you find out from the young

man sent to prison doing what you and i did in the schoolyard, and that's scrapping in the schoolyard. i was not going to let that go. from that to one million mentors and free health clinics and president obama's election on -- >> and now on to trayvon martin. >> on to trayvon martin. >> yes, i'm angry, but i have more love for that family in my heart. whatever happens today is a reflection on trayvon martin's life. you better keep that in life. we have national voices, reverend reverend sharpton is on tv. we're getting things done. >> what's the process of getting your listeners involved? they come to hear some music and relationships and you're talking about serious stuff. >> our ratings are the highest when things like that happen. >> really? >> yeah. we can be talk about the sexiest thing in the world, but when you have mothers and their children and real men and their sons and daughters, dude, you're going to tap into something that gets the emotions rising out of everyone when you talk about the

children. >> now, another one of the projects right now is concerning missing children. >> yeah. >> talk to me about that. >> what can be more devastating than that? i think of my own daughter and the young men that i'm mentoring. imagine your child missing. it's hard to imagine. until it happens to you, and we have had the parents talk about it. it it's one of the saddest things you can imagine, my child is gone. for me, i have to do something about this. i have some time in the show i can mention this. so i said why not mention it every hour, every day? it's just a mention. it's a post on facebook and twitter. and it's made a big difference. we have found several of the children. >> you have actually found children from this? >> absolutely. >> this has to be one of the most rewarding parts you do. >> when i think about this in ret retrospect once my career is over, finding the children when i know the show directly contributed to it, it's a

special moment. >> and this speaks to the role of black media in terms of leadership. >> yeah. >> people actually looking to you and to offer advice and insight and leadership on these issues. how do you feel about that relationship? >> this whole process started with me years ago when i was driving trains on the south side of chicago. all the things you see happening with trayvon and others, the seeds were planted long ago. you plant the seeds now you'll be surprised what manifests later. >> how do you make sense of this? in so many ways your story doesn't make sense. about somebody who was an unpaid intern and now suddenly you have eight, nine million listeners all over the world. >> i didn't know that could happen. >> how could you? >> shortly after i started i told the general manager at that time, this show has to go national or i quit. now most people would be satisfied being number one in new york city. i already had a vision. you hear people saying that stuff all the time.

i don't want to sound mystical but i knew exactly what i wanted to do with this radio show. i wanted to talk about relationships and tour and have seminars and i wanted to write my books and the political thing was a surprise later. but the success of the show, the show should be bigger than it is now. >> new york city was too small for you? >> it wasn't enough because whatever we were dealing with in new york, i asked my listeners in new york i had that much respect to them to say can we take them national? absolutely. everything we talk about needs to be shared with everybody. it should be on everywhere. >> i wish you much success and thank you for the service you offer to us. >> been great being here. still to come, what we do to protect our children. >> have recent photos. we need head shots. if there's a missing child we need to know who we're looking for. there are so many people asking for assistance, yet, we don't know who we're looking for because we don't have a photo of that child. ♪ i laid my eyes on the prize

♪ something's happening inside ♪ prius you're doing it to me ♪ girl what you doing to me? ♪ you've been bold since birth ♪ been a blessing to this earth ♪ ♪ there's so much mooooore ♪ ♪ i just can't wait to explore ♪ ♪ you're all i need ♪ what you doing to me? [ male announcer the toyota prius. those who get it...get it.

[ female announcer new gold bond intensive hand cream. now my hands look great. [ female announcer gold bond intensive hand cream. this stuff really works! it's every parent's worst nightmare. every 40 seconds a child goes missing in this country. that's 765,000 children a year. in the last two years a horrifying 187,000 of the missing were black children under the age of 18. the black and missing foundation was created to raise the alarm about the number of people of color unaccounted for, while trying to bring hope and support

to the families left behind. since launched in 2008, they're expanding the reach with powerful partnerships including radio host michael baisden. since the segment started he's reunited 11 children with their families. >> for me i have to do something about this. i have some time in the show to mention this. i thought why not mention it every hour and every day. >> tv one joined in the hunt with "find our missing." it is to get americans involved because hundreds of thousands of missing people are still out there, including larry stackhouse, jr. who was 19 when he disappeared in 2005. his father larry stackhouse, sr., is with us toy along with an author and psychologist and ms. wilson.

black people make up 13% of the population and yet we're overrepresented in missing children. can you tell us why? >> well, when it comes to missing children of color, they like to classify them as run aways and therefore, run aways are not receiving the amber alert. when it comes to missing adults they like to associate their disappearance to prostitution or gang activity so that becomes a distraction as people are not looking for our missing adults as well. >> in philadelphia, a friend of mine, latoya figaro was also missing. same type of crime, same level of suspicion. there was no national media attention. >> yeah, i think part of what's going on from almost the practical point of view, but not band aiding or giving it a reason why it should happen, a lot of the producers are white. and psychologically, whites may be more attracted to helping other whites. it's not because they don't want

to help black folks but it's what they're used to. that's what they grow up. >> they have to pick one. >> exactly. so as we get more black producers, we will see more of the cases where we can look at what's going on with the black victims. >> i hope so. larry, we'll go to you. you actually had this happen to you. you're like a case study of what we have been talking about. your son comes up missing. his friends gave some information, changes the story at some point. you become suspicious. then you reach out the law enforcement, right? >> that's correct. >> that does law enforcement do? >> he attended a high school basketball game december of 2005. never showed up home after. since the disappearance, there have been leads and speculations coming from them stating that my son was done there. we believe he's down there, but we don't have the resources to gain access to him. >> just -- wait, native american reservations are considered a sovereign nation and they are not subject to the jurisdiction

of other spaces in the united states. so they have their own rules, own nation. the federal government can't just jump in when they want to. that's what's impeding the investigation of larry stackhouse, jr. >> and this particular case, if they do not have the resources available, then they can request the assistance of the fbi or of the justice department to go on to the reservation to do the search. but let us not be confused also that people that are involved are part -- are part of the problem which is law enforcement. and in this particular case, what mr. stackhouse's son. >> you say there's corruption inside the police force. what is going on? >> it was a police officer's son who was accompanying mr. stackhouse's son at that basketball game. >> how does that make you feel? >> it breaks our heart. it took us two weeks just to report him missing. they did not want to hear about my son's case. they felt that, you know -- one of the friends stayed over at a girlfriend's house. didn't want to get involved in the case.

i pleaded with them to reach out and help us find out what happened to our child. >> i'm sick and tired of the mind set when it comes to a black child, they're not missing. they're gone. >> they're gone. >> what can we do about that? >> well, i think we need to continue to bring attention as to what's going on. we shouldn't be afraid of being politically incorrect. and therefore, we need to hold the media and law enforcement accountable that at the end of the day we need to be in charge of what's happening in our homes with our children. >> well, one of the things that i think all parents should understand and realize is take an interest in their community by checking the sex offender registry. where you live, where you work, where your children go to school. that is very important. also, have recent photos. we need head shots because if there's a missing child we need to know who we're looking for. there's been so many people that have come to our organization asking for assistance, yet, we don't know who we're looking for because we don't have a photo of

that child. >> so we need updated photos of our children? every year we should take a photo? >> every six months when they're younger. and we need to collect our children's dna. that's as simple as storing an old toothbrush in the freezer. in the event that something happens to your child, you have your child's dna at your disposal. >> you have the ears and the eyeballs of a nation of citizens but also law enforcement and also media. what do you want them to know right now? >> well, i want them to know that we miss our son deeply. and we want them to get more involved in to this case so we can get this matter resolved. >> well, hopefully people will hear what you just said -- what all of you have just said really. thank you so much for being here. >> thank you. >> stay right there. we'll be back with more "our world with black enterprise."

>> if you have seen these people, please contact the black missing foundation. 1877-97-bamfi. up next, she transformed her olympic experience into a pool of knowledge for our children. >> you know when i made the olympic team and brought home a medal i was proud to be the first americfrican-american mfeo do that but i didn't want to be the last. oh, hey mike. what are you up to? oh, just diagramming this accident with my state farm pocket agent app. you can also get a quote and pay your premium with this thing. i thought state farm didn't have all those apps? where did you hear that? the internet. and you believed it? yeah. they can't put anything on the internet that isn't true. where did you hear that? [ both the internet. oh look. here comes my date. i met him on the internet. he's a french model. uh, bonjour.

[ male announcer state farm. more mobile than ever. get to a better state.

welcome back to "our world with black enterprise." she doesn't wear a badge or run into the burning bridges, but she's a life saver. she's a slice of life. when summer heats up, it's time to hit the water. for the day at the beach or pool can quickly turn to disaster for kids who don't know how to swim. marisa karai wants to change this. she's the first african-american woman to make the u.s. olympic swim team winning a medal in the 400 meter relay race. >> i had been involved with swimming for so many years and i'm here to give back to the community. i'm here at the mount vernon ymca. we are inviting children of all ages to come in and hang out with me and get to know me a little bit and also just to be educated on being safe around the water. >> the statistics are alarming.

ten people drown every day in the united states. it's the second leading cause of death for children under 14. unfortunately, 60 to 70% of black children and hispanic children don't know how to swim, making them three times more likely to drown. >> on top of that, if parent doesn't know how to swim there's a pretty good statistic you're not going -- your child isn't going to learn how to swim either. >> but make a splash is the big push in 47 states. their goal is to get kids prepared for the water and summertime fun. >> there are three main barriers that stops a lot of kids from swimming. the number one is fear. whether it's a generational thing passed down from their parents. the second one is physical appearance. a lot of kids -- mostly females don't want to get into the water because of their hair. the third one is cost. sometimes swimming lessons can be quite costly. >> the foundation wants to cut those costs. to date, they have helped

1.1 million kids become swimmers. >> being an olympian, i want to get kids to enjoy the sport as much as i did. we had chaz come over. they wanted to see what's his level. i wanted to teach him to just be relaxed and stay calm. >> i actually thought it was really good swimming with her. i felt like i was the best swimmer in the world just like her. >> you know, when i made the olympic team and brought home a medal i was proud to be the first african-american female to do that but i didn't want to be the last. >> being in the olympics changed her life and helped her reach out to kids around the country. >> i was a shy little girl who had no idea how to talk in front of a big crowd and now today i can talk to thousands of children and telling them about my story and my career and how i got there. just being determined and persevering through all the ups and downs and staying positive to become somebody. >> now she feels if young people

listen to her advice, that i'll learn to love the water as much as she does. >> take it slow. go to the shallow end. get in step by step. you don't have to do it all in one day. if you have a fear of the water, there's no point jumping in and hoping for the best. it is all about taking your time and really getting acclimated to the environment. ♪ [ male announcer share some happy meal magic with your kids and celebrate the new dreamworks movie, "rise of the guardians," rated pg.

[ bling-bling-bling-bling [ off-key bling ♪ [ male announcer share some happy meal magic with your kids and celebrate the new dreamworks movie, "rise of the guardians," rated pg. [ bling-bling-bling-bling [ off-key bling

that wraps it up for this edition of "our world with black enterprise." be sure to visit us on the web at blackenterprise.com/our world. you can friend us on facebook or on twitter, marc lamont hill. see you next week. thanks for watching. when i take a picture of this check, it goes straight to the bank. oh. oh look the lion is out! no mommy no! don't worry honey, it only works on checks. deposit checks from your smartphone with chase quickdeposit. just snap a picture, hit send and done. take a step forward and chase what matters.